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The Website Scorecard

Is your website costing you sales?

Get a free, instant grade of your website the way a collector experiences it, and see exactly what is quietly costing you sales.

Graded in 5 areas Specific fixes, not jargon Free, no card needed

Your website is more than a portfolio.

It is where your story is understood, your work is experienced, your credibility is established and the next step begins.

The collector confidence journey: discover, explore, trust, enquire, buy

Without these five elements your site isn't set up for collectors to purchase.

What we grade01

Five things decide whether a visitor becomes a buyer.

We grade each one out of 20, then tell you exactly what to fix, in plain English, prioritised by what wins you the most sales.

01

First impressions

Does it look like a serious, collectible artist within three seconds?

02

The work

Are your pieces the hero, shown big, sharp and the way a collector needs to see them?

03

Built to sell

Can a collector actually buy or enquire about a piece, easily?

04

Trust & story

A credible reason to believe in you, and an easy way to reach you?

05

Mobile experience

Does it look and work beautifully on a phone, where most visitors land?

Your website is your hardest-working salesperson. This shows you where it's slacking.

Free instant scan02

Grade your website in 60 seconds.

Enter your domain below. No card, no sign-up, just an honest read of where your site is winning and where it's losing sales.

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This takes about 15 to 25 seconds. We read it like a collector would.
Go deeper03

You pay for your website. Make sure it's working for you.

The free Scorecard gives you a quick assessment of your website. The Website Audit goes further.

We review your site properly, looking at how you present your work, tell your story, build collector confidence and guide people towards buying or enquiring.

You leave with a clear, prioritised list of what we'd change and why.

The CWS Website Audit £99
  • Positioning & messaging
  • Storytelling & artist narrative
  • UX & navigation
  • Artwork presentation
  • Collector confidence
  • Conversion & enquiry paths
  • Buying journey
  • What we'd change first

£99 fully credited against a website rebuild with us.